Subscribers
People who want to hear from you.
Subscribers belong to publications
Each publication has its own subscriber base. When someone subscribes to your publication, they're added as a subscriber to that publication. Use tags for segmentation—tagging subscribers by interest, source, or engagement level.
Want multiple newsletters? Create multiple publications, each with its own subscriber base.
Viewing subscribers
Go to any publication and click the Subscribers tab to see everyone subscribed. Filter by status to focus on active, pending, or unsubscribed subscribers.
Subscriber statuses
- Active — receives your emails
- Pending — hasn't confirmed yet (if you use double opt-in)
- Unsubscribed — opted out
- Bounced — email address doesn't work
You can reactivate unsubscribed people if they ask to rejoin. Bounced addresses are usually permanent problems.
Resending verification emails
If a subscriber is stuck in Pending status, you can resend their verification email. Hover over the subscriber row and click the send icon. Click the Send button that appears to confirm. The verification link in the new email will be valid for 7 days.
Managing subscribers
Click into a publication to see everyone subscribed. From the Subscribers tab you can view subscriber details and filter by status.
Importing subscribers
Click Import Subscribers to upload a CSV. See the import docs for format details. The short version: you need an email column, and firstName/lastName are optional.
Duplicates
If someone tries to subscribe when they're already subscribed to your publication, they won't be added twice. Imports also skip duplicate emails automatically.